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engagement because it educates future ratepayers and water customers at an early age about 
their water supply system and the importance of investments in infrastructure.  

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Speakers bureau developed to provide presentations to community planning groups and 
organizations about the Pure Water Program.  

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Informational booths at local community events throughout the City of San Diego to provide 
information on water conservation, wastewater and the Pure Water Program.   

Performance Measures & Results 

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Pure Water Facility Tours Provided 632 free tours since June 2011 of the demonstration Pure 
Water Facility, where recycled wastewater is cleaned to produce high-quality drinking water, to 
9,900 members of the public.  

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Speakers Bureau Presentations Provided 396 presentations about the Pure Water San Diego 
Program since March 2010 to 13,200 people.  

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E-Newsletters/E-Updates Developed and distributed 16 e-newsletters and 16 e-updates about 
the Pure Water San Diego Program since November 2010 to an interested parties list of more 
than 5,000 contacts.  

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University of San Diego Partnership Over the past two years, the Public Utilities Department has 
partnered with three Communication Studies classes at the University of San Diego (USD) to 
provide students with the opportunity to learn about San Diego’s water supply system and 
develop materials to effectively engage and educate the public about the Pure Water San Diego 
potable reuse program. The partnership received USD’s 2015 Innovation in Community 
Engagement award that is given annually to one professor/project.  

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Pure Water Working Group In 2014, the Pure Water Working Group was formed to serve as a 
forum for gaining input from stakeholders including representatives from community planning 
groups, businesses, city council district offices, non-profit environmental organizations, and 
community leaders. The Working Group has met nine times since its development and the 
meetings resulted in the development of a report detailing their key recommendations and 
observations. The input gained has enabled the City to advance a well-rounded, comprehensive 
potable reuse implementation plan.  

  

WATER REUSE  

 

Board/executive management reuse strategy established 

 

Communications and outreach plan developed and implemented  

 

Ongoing market assessment of reused water to public/private and public/public entities 

 

Investments in reuse infrastructure   

Planning and implementation of a cutting-edge potable reuse program, the Pure Water San Diego 
Program. The Pure Water Program will maximize water reuse and ultimately provide 1/3 of San Diego’s 
drinking water by 2035, which equates to 83 MGD of water for human consumption. Phase I – North 
City will provide 30 MGD of potable water by 2021 and is currently in the design phase with construction 
beginning in 2019.  

Performance Measures & Results