Participation in regular meetings with community stakeholders and offering of environmental 
education opportunities (e.g., river walks)  


Web presence established with social media engagement 

Metro Vancouver used social marketing approaches to reduce wipes in the sewer system through a 
2015 pilot project that has now be turned into a regional campaign. The “Adult Toilet Training” 
campaign engaged the public by using humour and unconventional tactics, like a roving pink port-a-
potty with wipes messaging. Metro Vancouver also measured the number of wipes entering the system 
in the pilot project area, to test if our approaches were actually reducing the flushing of wipes. 

Metro Vancouver produced a series of innovative whiteboard videos on wastewater topics to help 
residents understand the wider system and specific issues. The videos have helped to explain wipes and 
grease issues, and how the region’s liquid waste system works. The videos are very accessible and have 
been used by other organizations as part of their education programs. 

Performance Measures & Results