The marketing plan is updated annually to determine the mix of activities for product promotion taking 
in to account marketplace changes and trends, applying new tools and approaches necessary to engage 
with those in the profession and the marketplace.  

New sales and inventory software has been implemented to increase efficiency for the Customer service 

Staff is active in advocating with regulators, consumers and industry in the benefits of biosolids as 
fertilizer and soil amendments. 

Performance Measures & Results 



Goal of 98% of all biosolids beneficially reused: Of the close to 44,000 tons of biosolids produced 
in 2015 all went into beneficial reuse markets.   



Amount of product sold : Close to 44,000 tons were sold 



Revenue generated: In 2015 $8.7 million in revenues was generated thru sales. 



Sustained competitiveness to other means of biosolids disposal (expressed as the revenue vs. 
expense ratio): In 2015, for every $1 spent in the marketing and distribution of Milorganite 
$2.50 was generated in revenue. 




Partnerships in place with one or more community organizations, with specific name given to 
partnership and objectives for the partnership established (e.g., a formalized partnership among 
community transportation, parks, and land use organizations for the incorporation of green 
infrastructure to reduce flooding and overflows)  


Participation in projects with neighborhood groups/stakeholders to create recreational 
opportunities and community assets (e.g., parks, enhanced public space)  


Use of a Triple Bottom Line approach, including engagement with stakeholders, to analyze 
growth planning alternatives, considering financial, social, and environmental costs and benefits  


Participation in regular meetings with community stakeholders and offering of environmental 
education opportunities (e.g., river walks)  


Web presence established with social media engagement 

In 2014, MMSD piloted its Green Summers, a green infrastructure neighborhood outreach program in 
West Allis, Brown Deer, and Century Triangle Neighborhood in Milwaukee. The program focuses on 
increasing awareness of stormwater management and green infrastructure, promoting individual 
commitment to environmental stewardship, and the installation of residential green infrastructure 
practices. Its success and the subsequent award of a major Great Lakes Restoration Initiative grant will 
extend the program to an additional communities and neighborhoods between 2016 and 2018. 

In order to address the significant problem of inflow and infiltration and the investment needed by 
private property owners to undertake the needed repairs, MMSD established the Private Property 
Inflow and Infiltration Program (PPI/I) in 2009 with funding allocations to municipalities within its service 
area. The assistance provide by the PPI/I program will reduce I/I and thereby reduce operating costs, 
capital program expenditures, and reduce the risks of overflows and basement backups. I/I remedies