336 

 

MMSD has established a partnership with a nonprofit organization, Common Ground, and three area 
news stations and weathercasters to raise awareness about water usage during storms in an effort to 
keep excess wastewater out of the conveyance system. Water usage alerts will be broadcast during 
weather reports under certain conditions. The Water Drop Alert program is one of Common Ground’s 
educational efforts in the region. 

MMSD has developed a framework to establish an Adopt-a-River in the Milwaukee, Menomonee and 
Kinnickinnic Rivers and their tributaries as part of its efforts to engage the public in stewardship 
activities. The program is being managed through a partnership with Southeastern WI Watersheds Trust. 
The program will kick off later in 2016 and has already garnered interest from youth groups, schools, 
and businesses. 

MMSD manages a hazardous household waste collection (HHW) program at three year-round sites and 
four annual mobile sites. The program has expanded with a partnership with Goodwill Industries 
enabling people to drop off unwanted but still usable items in a Goodwill collection area. The program 
collects approximately 1 million pounds of materials from roughly 14,000 residents, thereby helping to 
keep those substances out local rivers and tributaries. 

In 2006, MMSD established one of the first pharmaceutical collection programs in Wisconsin, starting as 
an annual site-specific collection day and expanding to ongoing, weekday collections through unique 
partnerships with 17 police departments within the service area. The program is now managed locally 
by the individual municipalities. The program has collected 28.5 tons of pharmaceuticals from 2006 – 
2015. 

Tours are a significant outreach activity and conducted at the Jones Island Water Reclamation Facility, 
Milorganite® manufacturing facility, South Shore Water Reclamation Facility, labs, and on the deck of 
the R/V Pelagos. The tours draw a wide variety of audiences ranging from elementary school students to 
college classes to wastewater professionals.  

Performance Measures & Results